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Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.

ecommerce

Why retailers need to focus on their eCommerce strategy

Survey reveals how industry is adapting

Nine in 10 e-commerce retailers are adopting new technology at a rapid rate in response to a fast-changing retail market, according to a survey from SLI Systems conducted at the recent SLI Connect summit in Sydney.

SLI Connect is an annual one-day event that brings together Australia’s leading retailers to discuss, explore and learn from one another’s e-commerce experiences and goals.

SLI Connect Sydney Panel discussion

 

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Four key insights into the connected New Zealand consumer

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015

By Greg Randall

First Published by EConsultancy on 6 March, 2016

Google Barometer

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences. 

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Business time for mobiles

NZ Business

First published in NZ Business Magazine - October 2015 - Andrew Buxton, eStar CEO, talks with Donovan Jackson an Auckland-based business technology writer.

Fuelled by the runaway popularity of smartphones, mobile commerce is the new frontier for businesses and online transaction providers. Ignore it at your peril. It wasn’t all too long ago that predictions for an explosion in e-commerce were doing the rounds. Today, we take that for granted, with the convenience and speed of online transacting extending to anything from Trade Me to Internet banking and online shopping. It’s become a standard component of life in the digital age.

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